Ethno Multimedia's co-founder Troy Jones helped Pepsico/Frito-Lay digital start-up agency (D3) launch engaging digital campaign for underground iconic brand FUNYUNS. The name of the campaign is titled – 'Stu, The Brand Manager.' Troy contracted with the budding internal digital agency up until March 2015 helping to create and develop the concept.

"My role was to serve as writer/creative director and help FUNYUNS create something organic and relevant for the millennial target. I appreciate the agency D3 and Funyuns brand team, specifically Sr. Director of Marketing - Haston Lewis for believing in my vision and creativity."

The campaign consists of a 5-min digital short, and (6) engaging pre-roll videos. All were shot by the emerging and talented short film director Larry Ziegelman out of Chicago. The campaign also consists of a customized tumblr site, visually stunning banners, memes, and gifs. The digital campaign will run for the entire calendar year rolling out 2 videos for engagement per quarter. Go to funyuns.tumblr.com to see more of this stunning work.

*'Special shout out to David Waggoner - Creative Digital Strategist for his initial conceptual expertise on this project.

Copywriter/Creative Director: Troy Jones

Sr. Art Director: Chris Hoover

Director: Larry Ziegelman

Director of Photography: Joe Fitzgerald

Agency Producer: Andrea Salinas

Agency: D3 Digital

Production: BoomThrift

Editor: Chris Collins of 3008 Studios

Client: Pepsico/Frito-Lay

See the spots below